Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.

Connecting Business and Tech: Actionable Insights for Meaningful Impact. Find me on linkedin: https://www.linkedin.com/in/msuworld/

Former ghostwriter and former member of an underground Gospel group. Member of a sports company.

mix: music + Blackness + the South + agriculture + WTFIW and vigorously shake