Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.
An ordinary human being living a quiet life
Former ghostwriter and former member of an underground Gospel group. Member of a sports company.
mix: music + Blackness + the South + agriculture + WTFIW and vigorously shake
#JTBD Consultant. Born in Detroit and proud of it. I believe wherever you are is exactly where you belong. Life is Win or Learn.
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